Final Marketing Plan Assignment - 1671 Words

SLS 4500 SLC 7420 Final Marketing Plan Assignment and Guide DUE: July 7, 2010 at the beginning of class NO LATE PAPERS WILL BE ACCEPTED Marketing plans serve several critical roles within sport organizations. Marketing plans allow everyone to see how their actions fit in with the actions of other employees. Marketing plans also: †¢ provide a road map for corporate development, †¢ assist in the management and implementation of strategy, †¢ communicate role specificity to new employees, †¢ coordinate the assignment of responsibilities and tasks, †¢ assist in obtaining resources for development, †¢ promote efficient use of resources (people, facilities, and finances), †¢ point out problems, opportunities, and threats.†¦show more content†¦Provide information on their strengths, weakness, opportunities and threats. Customer Analysis (Target Markets) The customer analysis segment of the marketing plan provides for a description of the consumer base. This entails a detailed analysis of the customers who are most likely to buy your product. Typically, this analysis consists of information related to the purchasing habits of the customers as well as data on the characteristics of consumers such as age, gender, lifestyle, and income. These consumer characteristics will be used to divide, or †segment† the market, allowing for more direct access and further analysis. Company Analysis a) Marketing Objectives All organizations need to have clearly established objectives to guide their actions. Most marketing experts suggest that you should include statements related to your projected market share, sales volume, profit margins and product/service positioning. b) Product and Service Analysis This section of the marketing plan must provide an accurate and specific description of your product or service. It should also explain the advantages of your product or service in the market compared to yourShow MoreRelatedMarketing Plan Group Assignment final1253 Words   |  6 Pagesï » ¿ Marketing Plan of New Product Portable Blender Group Members: Sameer Ahmed Chhipa Farhad Wali Khan Rizwan Akhter Saad Iqbal Yasir Abbasi Mehmood Aslam Table of Content The Executive Summary Company Description Company Mission Statement Vision Core Values Current Market Situation Market Description Product Review Competitors Review SWOT Analysis Strength Weakness Opportunities Threats Company ObjectivesRead MoreMkt 421 Final Exam Answers1681 Words   |  7 PagesMKT 421 Final Exam – Assignment [pic] Questions  to  MKT 421 Final Exam Answers  are as follow: 1. Compared with other approaches to business, the marketing concept is distinct in that it: †¢ Produces new products and services. †¢ Focuses on satisfying customers needs. †¢ Focuses on sales. †¢ Creates a broad assortment of products. 2. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market withRead MoreDesign A Lesson That Utilizes The Qft Process841 Words   |  4 Pagessure to include what tools/technology your students will use to do this in a virtual classroom. My assignment will build upon my peer assignment from the Emerging Trends Technologies in the Virtual K-12 class project. The assignment will focus on freshmen college students entering their second marketing class (i.e., 201 level course) of the year. The class is focused on creating a marketing plan for two local non-profit organizations. There are 20 students in the class and they will be dividedRead MoreMkt 571 Week 1 Mkt 571 Week 11245 Words   |  5 Pagescom/q/mkt-571-week-1-to-week-6-complete-course-mkt571-co/10439 MKT 571 Week 1 Marketing Environment Simulation and Summary Complete  the Marketing Environment Simulation and Summary in MyMarketingLab. Save  your results report from the simulation to your computer. Click  the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take  the VALS Survey. Submit  a screen shot of your results through the Assignment Files tab.   And post  a response to the following: How can marketersRead MoreMkt 571 Complete Course Mkt 571 Week 1 Marketing Environment Simulation and Summarymkt 571 Week 2 Vals Surveymkt 571 Week 2 New Product Launch Marketing Plan, Part I Mkt 571 Week 3 Segmentation and Target Market Paper1325 Words   |  6 Pagescom/q/mkt-571-week-1-to-week-6-complete-course-mkt571-co/10439 MKT 571 Week 1 Marketing Environment Simulation and Summary Complete the Marketing Environment Simulation and Summary in MyMarketingLab. Save your results report from the simulation to your computer. Click the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take the VALS Survey. Submit a screen shot of your results through the Assignment Files tab. And post a response to the following: How can marketersRead MoreMarketing Plan Assignment One1131 Words   |  5 PagesASSIGNMENT SPECIFICATIONS FOR MARKETING PLAN ASSIGNMENT Dr. M. Wayne Alexander Marketing 310 Principles of Marketing Date MARKETING PLAN ASSIGNMENT CHOOSE AN ORGANIZATION Retail organizations include Kmart, Wal-Mart, Target, Marshall Fields, Gap, sun Mart, etc. Wholesale organizations include SuperValu. Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and UnitedRead MoreMarketing1124 Words   |  5 PagesSCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives Read MoreAssignment For Unit 10 Market Research 1119 Words   |  5 Pagesï » ¿ Course BTEC Level 3, 90 Credit Diploma in Business Unit / Module / F Skill 10 LEVEL 3 Assignment Title Market Research in Business Lecturer/Assessor Terence Bowrage Issue date 25/03/2014 Submission date 23/04/2014 Student declaration I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required. I understand that plagiarism of any kind will not be toleratedRead MoreBusiness Capstone Essay935 Words   |  4 PagesCapstone Project: BUS485 The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills and knowledge developed throughout the BS program at KBCOB. This 8 week assignment (introduced the 1st week of the class) will serve as a culminating project. Each week, the student will have a specific portion to submit (hereunder) as described in the modules. Prepare each assignment according to the APA guidelines found in the APA Style GuideRead MoreEssay on Channels of Distribution1120 Words   |  5 Pageswritten in 3rd person (no first person such as ‘I recommend’) and should focus on one of the following topics: Changes in Channel Structure in a Specific Industry or Particular Firm Direct Marketing as an Alternative Channel How the Management of the Marketing Mix is Critical to Successful Marketing Channel Relationships The Effects of the Internet on Channel Strategy Using Logistics to Gain Strategic Advantage Again, this project is not designed as a ‘make-work’ type of exercise. It